Updating product flows:
the Curology Treatment Plan
Revamping an integral part of Curology’s product.
My role
UX Writer
team
Product designer
Product manager
Medical
Engineers
timeline
12 weeks
project
Curology and Agency patients receive a Treatment Plan from their provider after they complete signup and have been approved as a patient. The Treatment Plan includes details about their formula, its ingredients, and their recommended skincare routine. It’s one of the first and most important touch points during a patient’s journey.
With the launch of Agency came a new feature: prescribing patients multiple versions of one formula with different tretinoin strengths. The idea was that their formula can evolve with them and gently increase in strength as their skin adjusts.
Problem
The current Treatment Plan assumes a patient will only be prescribed one formula during the initial consult.
Solution
Create logic to accommodate the new “multi-RX” feature and present it in a way that patients would easily understand. Along the way, give the Treatment Page and Treatment Plan a UI/UX facelift.
curology 101
How does Curology work?
Patients start by completing a skin quiz to share skin concerns and goals, medical history, and photos. A licensed dermatology provider reviews their information and creates a personalized treatment plan and prescribes a Custom Formula that targets the patient’s skin concerns. Their formula is then shipped straight to their door.
What’s Agency?
Agency is Curology’s sister brand that launched in early 2021. It’s pretty much identical in the way it functions, but offers products that are more focused on aging skin. While Agency has since expanded its product range, they first launched with just the Future Formula and the Dark Spot Formula.
Terms
Custom formula / Future Formula. The formulas from Curology and Agency respectively that tackle your skin concerns.
Dark spot formula / Dark Spot Formula. The new formulas from Curology and Agency respectively that tackle dark spots, specifically. The new formula contains hydroquinone, so a patient would have to alternate using this one and their CF/FF, aka “skin cycling.”
Treatment Page. The parent screen you see when you first click into "Treatment." It contains an overview of your formula ingredients, your provider's bio, and information about your multiple prescribed formulas (if applicable).
Treatment Plan. You can find this on the Treatment Page. This is essentially a breakdown from your provider with more in-depth information about their plan for your skin, plus any other relevant tips and tricks to know.
the treatment page
These are a few of the possible bottom sheets that a patient might see, with a breakdown of all the formulas your provider initially prescribes you. Depending on the ingredients and/or skin concerns, there’s also an blurb explaining why we prescribed your formulas the way we did.
Ingredients
Information about your skin goals and formula’s ingredients and their strengths. Patients can click each ingredient to learn more.
Link to all prescribed formulas
Provider bio
Treatment Plan
An in-depth breakdown of your provider’s plan for your skin and your recommended routine.
Link to Treatment Plan
Personalized skin concerns
the treatment plan
The original Treatment Plan was just one long message, welcoming you and giving you a heads up on what to expect. It was long—and because it was long, it was pretty overwhelming to look at, let alone read through.
To make the Treatment Plan more readable, we broke it down into 4 expandable sections that the patient can tap to open and read. We also added an “unread” tag that disappears after you’ve expanded a section, so you can keep track of where you are in the Treatment Plan.
the treatment plan: what i’ve prescribed
Multi-Rx explanation
Shown when patient has multiple strengths of a formula prescribed.
Tapping “See what I prescribed” leads to a bottom sheet with all the prescribed formulas and more info on multi-Rx.
Ingredient guides
The original guide was pretty scary from the get go.
I rewrote the tretinoin guide to explain both the benefits and possible risks in a friendlier, more digestible way.
I also wrote a new mini-guide for hydroquinone, the main ingredient of the then-new dark spot formula.
the treatment plan: what you can expect
The original “when to expect improvement” copy didn’t really answer the question, so I wrote some that did.
I also rewrote the “check-in” section to better explain what to expect next and to lift some of the pressure from the patient, e.g. changing “Don’t forget to check in”—something that creates a task for the patient—to “We’ll check in before shipments” (now the onus is on us).
the treatment plan: recommended routine
We needed new instructions for the new products anyway, but the old copy was also too vague for comfort.
In the new version, I aimed to break down the routine instructions as precisely as possible. We’d heard stories of people washing off their formula after applying it, or leaving their cleanser on for the night—only because there wasn’t an instruction explicitly telling them not to.
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